Many people who are new to pay per click (PPC) web advertising usually make one deadly mistake that has the potential of quickly wiping out any PPC ad budget. They fail to realize that it is not only what you pay per click that matters, but even more important is the response you get or the percentage of the traffic received that you are able to convert into paying customers.

In fact anybody can be able to accommodate a high rate for every click through as long as they have a high conversion rate and are making a profit from the whole exercise. One of the things about using SEO articles is the fact that conversion rates are usually much higher for traffic from promotional articles than they are from PPC ads. We are of course assuming here that the articles are well written and make use of important keyword phrases that enable them to rank highly in search engine results for relevant traffic.

The reason why the right kind of article will always do much better than any PPC ad is simple. Articles can do something that no PPC ad can do. And that is pre-sell a product or service so that by the time the visitors gets to the site, they are in a much better position to buy than somebody who may have clicked on an ad out of curiosity, more than anything else.

Then there is the fact that once a promotional article has been posted online, they can last forever. Meaning that the right kind of article will be able to generate quality traffic that is eager to buy from you and your site, year after year for a long time to come.

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Source: www.articlesbase.com