There are many great advertising campaigns and marketing strategies, which corporate America has produced. Many of these great advertising campaigns have won awards and many deserve them. One of the greatest advertising achievements was done with Avis Rent a Car. Perhaps you'll remember the; We Try Harder; advertising campaign?

It is interesting because Avis Rent a Car did not bother to say they charge less, have better service or rent better cars. None of that. Hertz Rent a Car was busy telling us how quick you could get out of the airport and into a car because of their fast check-in service.

Avis Rent a Car simply said; We Try Harder. To the customer this meant that they tried harder to please them and it said to the customer that Avis Rent a Car cared about the customer. If Avis Rent a Car is trying harder and trying to give better service, then that is a good reason to rent from Avis Rent a Car instead of Hertz.

You see, smart marketing and smart advertising is not always what it seems. Sometimes the best advertising strategies are those, which visualize in the customer's mind and evoke a strong emotion. If you stop to think about Avis Rent a Car and the; We Try Harder Campaign it is interesting because, they never said if the fact that they try harder would ever amount to anything. Yet, the customer loved it. Please consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Source: www.articlecity.com