Many small to medium size businesses struggle with this dilema. They may have even had an ad agency before. They liked the new ads that are done in a professional manner. And, they loved pushing salespeople off on thier agency. But, the owners simply want to keep more control of their business, including the marketing. The fact is, business owners write the checks and most are quite frugal. They see all the money that goes into an agency. And it's not just the 15% commission from their media buys. They also gey billed for copywriting fees, creative fees, production fees...Well the list goes on and on. So, yes they need an agency, but they don't want someone else spending their hard earned dollars.

So, what do you do? Go out and find a small advertising agency or freelance professional artists and copywriters, etc. to get the services you need. Thus, you can have control of your marketing dollars and still have a well designed professional look for your company. Your ads will have that ad agency appearance, but at much more reasonable rates! And, they will be designed for your target audience!

If you are spending a lot of money on advertising without an agency, you coluld be advertising a poor image? Why not spend the extra money for your image. Remember, image is everything! Sometimes, sending a bad image is worse than not advertising at all. Good luck in your advertising efforts, and look good while doing it, too!

Please visit their web site: http://www.piquecreative.net Andy Anderson is a partner in Pique Creative, with over 20 years of advertising experience. The other partners have 20-30 years of creative talent each.

Source: www.articletrader.com