Creative Advertising For Your Restaurant

Gone are the days when traditional advertising was enough to promote your restaurant. Today, restaurant business has got very tough competition and will continue to do so. So, as a restaurateur you need to be very savvy about the advertising of your restaurant. Your adverting strategy should be very creative and different from the crowd. It should create that much excitement that people cannot stop themselves from visiting your restaurant. Below are some creative ideas to help you in your advertising efforts even without a big advertising budget.

Place Searchlights on Your Restaurant’s Top

It’s a great idea to place searchlight on your restaurant’s top which can be seen from far away. It will surely generate interest in the passersby.

Send Rallies on Road

You could have your employees dress up in special cloths (such as chicken, pig, etc) which have your restaurant’s name and contact information printed on them and make them walk around in rallies.

Hand out Menus and Cards

You could distribute hand out menu or your restaurant cards to general public in buses, trains, supermarkets, malls etc.

Get Listed in Editorial Calendar

You could freely list your restaurant in various newspapers and magazines. Just call their advertising department and ask for a copy of their editorial calendar.

Print your Review on Placements

Always collect reviews from your loyal customers and reprint them on placemats, paid ads, or post it on your website or hang them on your restaurant wall.

Grab Media Attention

You could produce your own television show or even launch your own channel (maybe one like BBC Food).

Join Hands with Other Restaurants

It’s a good idea to join hands with other restaurants. You could refer reporters to each other whenever the media calls or even launch some joint deals or discount coupons. It’s a win-win solution for all of you to get additional advertisement.

I’ve shown you various ways to run a creative advertising for your restaurant. But you should not stop here. Instead be creative, use my ideas as a guiding light to spark your own ideas and do whatever it takes to get noticed!

Lydia Quinn writes for R & I Solutions, makers of Cost Genie restaurant costing software. Get a free demo at: http://www.costgenie.com

Source: www.articletrader.com